December 3, 2021


The spirit of business

Pernod Ricard Confirms That Age-Restriction Labelling Will Be Extra to All Its Bottles, 3 Many years Forward of Program

PARIS–(Enterprise WIRE)–Regulatory News:

Press release – Paris, 15th March 2021

Pernod Ricard (Paris:RI):

At a time when all players in the wine and spirits industry are becoming tricky strike by this unparalleled disaster – with a history drop of 9.8{db05852ae732645f5bd3269fa222d888c81f805814384b36c5328d32eb435c97} in the quantity of wine, beer and spirits consumed in France1 in 2020, symbolizing a tumble of 28 million bottles for spirits by yourself1, the sharpest decline in 30 several years – and at a time when bars, dining establishments and golf equipment are suffering enormously, with countless numbers of bankruptcies expected in the sector, Pernod Ricard has not deserted its commitments and is continuing its avoidance and schooling roadmap for the liable consumption of its products. A lot more than 150 initiatives are at this time staying created in France and around the entire world by the Team, either by itself or with other partners. Warning of the risks of abnormal or inappropriate consumption, defending at-danger groups these types of as minors, selling reasonable usage, and “consuming much less but improved” – these are just some examples of the Group’s motivation above the past 20 decades, when it launched its very first avoidance programmes.

The most symbolic of these most recent initiatives is undoubtedly the addition of age-restriction labelling to all bottles created by the Group’s manufacturers as of this 12 months. This goal, announced in January 2020 with its friends in the Global Alliance for Responsible Drinking (IARD), was at first scheduled to be launched in 2024. However, the Group has resolved to convey this rollout forward by 3 a long time. Pernod Ricard is currently a pioneer, with its determination in 2007 to add a warning image for expecting females to all its bottles.

The most up-to-date Group’s initiatives are structured alongside 3 lines:

1. Instruction our workforce and partners

Initiative: The Employee MOOC. Looking for to choose benefit of the lockdown period of time to speed up coaching, because April 2020 the Team has been rolling out an in-household digital training system (MOOC) aimed at educating all Team personnel on the two the dangers of too much or inappropriate use and accountable ingesting suggestions. This schooling finishes with a Code of Ethics signed by all staff members, demanding them to respect dependable ingesting guidelines and reminding them that any failure to do so could give rise to disciplinary motion.

The schooling has currently been finished by extra than 80{db05852ae732645f5bd3269fa222d888c81f805814384b36c5328d32eb435c97} of workers with PCs globally. Staff doing the job in the vineyards and at the creation web sites will get acceptable teaching shortly. This determine rises to nearly 100{db05852ae732645f5bd3269fa222d888c81f805814384b36c5328d32eb435c97} between income representatives. In France, in addition to this programme, all revenue groups in the area have received certain training provided the increased vigilance demanded because of to their roles, with particular emphasis on liable consuming. Training modules – in the sort of podcasts – have also been formulated for their advantage, to elevate awareness of the hazards linked with driving and tiredness, cell cellphone use, dashing, treatment and liquor.

2. Combatting underneath-age and binge ingesting

Liable Celebration Initiative: Numerous scientific tests have revealed a continuing reduction in binge consuming among the younger Europeans. In accordance to the 2017 European ESCAPAD analyze, it fell by 25{db05852ae732645f5bd3269fa222d888c81f805814384b36c5328d32eb435c97} between 2014 and 2017. Pernod Ricard established up the Accountable Party job above 10 several years ago in partnership with ERASMUS (Erasmus College student Community) with the aim of encouraging this pattern. Due to the fact 2009, the programme based on “Responsible Parties” has been rolled out in 32 European countries, such as France, achieving some 450,000 learners. Developing on this results, Pernod Ricard has set alone the aim of reaching at least one million young older people through its Accountable Functions by 2030. In April 2020, forced to suspend these functions because of to the pandemic, Pernod Ricard rolled out a digital variation of the programme, entitled ‘Sharing Superior Vibes’, on Facebook and Instagram, which has arrived at a lot more than 6 million persons, mainly isolated and at-risk pupils.

“Proof of age – I check” initiative: The non-profit organisation Prévention et Modération, of which Pernod Ricard is a founding member, introduced the roll-out of an e-studying programme built to coach supermarket checkout staff members in the suitable enforcement of the ban on providing alcoholic beverages to minors. This module, termed “Proof of age – I check” consists of a movement layout online video and sensible illustrations. It was built-in into all stores instruction platforms in France in 2020.

3. Using digital to boost dependable drinking suggestions

Initiatives to control digital drinks: The French did not drink extra in the course of the pandemic, as demonstrated by three scientific tests (YouGoV, IFOP and Santé Publique France). According to Santé Publique France, 24{db05852ae732645f5bd3269fa222d888c81f805814384b36c5328d32eb435c97} of respondents say they drank fewer and 65{db05852ae732645f5bd3269fa222d888c81f805814384b36c5328d32eb435c97} say they did not drink a lot more alcoholic beverages during lockdown. French men and women have in actuality transformed their consuming patterns by switching to electronic beverages as a end result of the closure of bars and places to eat. Versus this backdrop, Pernod Ricard launched two world strategies, the next of which was all through the 2020 festive time, to deliver a framework for these new routines. Easy and efficient prevention messages, adopting the interaction requirements certain to these digital channels, were being shared on the Group’s social media and that of its subsidiaries, like “Respect the decision of other persons not to consume alcohol” and “Hold to social distancing principles, even while making the most of a drink”.

About Pernod Ricard

Pernod Ricard is the world’s No 2 in wines and spirits with consolidated gross sales of €8,448 million in FY20. Produced in 1975 by the merger of Ricard and Pernod, the Team has developed via organic and natural growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Models, holds a person of the most prestigious and complete brand name portfolios in the marketplace, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brand names are distributed throughout 160+ marketplaces and by its very own salesforce in 73 marketplaces. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-floor ambassadors of its eyesight of “Créateurs de Convivialité.” As reaffirmed by the Group’s strategic program, “Transform and Speed up,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in lengthy-expression, successful advancement for all stakeholders. The Group stays accurate to its three founding values: entrepreneurial spirit, mutual have faith in, and a powerful sense of ethics, as illustrated by the 2030 Sustainability and Duty roadmap supporting the United Nations Sustainable Improvement Aims (SDGs), “Good periods from a very good area.” In recognition of Pernod Ricard’s powerful commitment to sustainable advancement and dependable consumption, it has received a Gold score from Ecovadis. Pernod Ricard is also a United Nations’ International Compact Direct enterprise.

Pernod Ricard is mentioned on Euronext (Ticker: RI ISIN Code: FR0000120693) and is element of the CAC 40 and Eurostoxx 50 indices.


1 Estimates centered on IWSR information for calendar several years 2019 and 2020

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